Why Mobile friendly website is important these days?
Smartphones force everything that comes in their way to give up its original form and adapt to the 5-inch screen. Websites are no exception to this because a drastic change is being observed in the browsing patterns of people all over the world today. It is observed that 60% of the people today access online content on smartphones and over time, this number is only going to rise.
Naturally, there is a great demand for the mobile-friendly website, and regulations from Google is making the website owners go mobile-friendly, in order to thrive in the SEO race. So what are the essential things mobile website designers must focus on to make websites more mobile-friendly? Here is a list.
1. Responsive Web Design
Though mobile phones are the priority here, it necessarily doesn’t mean you have to ignore other devices like laptops and tablets. Mobile website designers must always focus on the bigger picture and design sites that can adapt themselves to a wide array of devices. There is a difference between a responsive website and a mobile-friendly website.
2. Data and Analytics
Whether it is designing a completely fresh site or redesigning an existing one, web designers must consider data compiled by analytical tools such as Google Analytics. It is wise to consider user data, such as browsers, devices, and other related browsing behaviors.
Mobile browsing is all about speed and convenience. And there is no way you can have a mobile-friendly website if it is full of rich designs and layouts that will take several seconds to load. Mobile website designers must display their skills hereby designing sites that are light, minimal, yet visually appealing.
4. Single Column Layouts
Given the fact that mobile phone screens are generally 1/4th or smaller than laptop screens, designers have very little space to play with. Hence, a ‘single column layout’ scheme works best for mobile websites to fit across phones and tablets of all sizes.
5. Collapsible Navigation
If your desktop site is rich in content, it would be very difficult to fit in all of that content on a 5-inch screen. In situations like this, mobile website designers must consider a collapsible navigation scheme to show only the chosen content and hide the rest, thus reducing scrolling and increasing load speed.
6. Loading Speed
As told before, being mobile-friendly is all about being quick. Hence, the designers must ensure that the web pages load as quickly as possible by including fewer images of lower resolution and compressed size.
7. Search Box
It is advised that mobile websites contain content that’s short and precise. In order to make it easy for the users to find these, mobile website designers must include a user-friendly search box that prompts suggestions.
Lastly, before going online mobile, website designers must ensure to test the mobile website for speed, navigation, SEO, and other related issues. There are many tools available for the same, including Google’s popular ‘mobile-friendly testing tool’.
99MediaLab, a prominent website design company in Fredericksburg, VA with a team of expert website developers and website designers providing mobile-friendly website development, eCommerce website design, and also online marketing solutions and services such as Local SEO, PPC, Email, and Twitter marketing services for small businesses in Northern Virginia and the rest of the US.